RudderStack is your Segment Alternative

RudderStack is the go-to tool for developers looking to solve data integration problems across the stack.

Not only do we send real-time event data to cloud SaaS tools, like Salesforce CRM, and analytics tools like Mixpanel and Google Analytics, but we go deeper, connecting with core infrastructure like Kafka, Redis and AWS data products.

Most importantly, we provide end-to-end pipelines that cover everything from data collection on sites and mobile apps, to cloud ETL and data activation directly from the warehouse via reverse-ETL.

Here are the top reasons companies choose RudderStack over Segment:

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RudderStack is developer-focused

RudderStack is open source and built for developers including Github integrations and an API-first approach to data management, so you can seamlessly integrate it with your existing stack and workflow.

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RudderStack is warehouse-first

RudderStack treats your data warehouse as a first-class citizen, and provides unique features to unify and unlock the data residing within it, enabling you to build complete customer profiles, drive data visualization and enrich data for marketing automation, digital marketing and email marketing—all with a little SQL.

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RudderStack doesn’t store any of your data

Say goodbye to GDPR concerns. Instead of storing your data in our infrastructure, we build your customer data lake and your identity graph on your data warehouse, giving you complete control over your customer data.

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RudderStack offers usage-based pricing

Unlike Segment, RudderStack’s pricing is sensible - purely based on event volume, rather than charging for MTUs (the Segment.io model). Our customers include startups and Fortune 100 enterprise companies.

When companies migrate from Segment, they love using these features:

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Transformations

You can run JavaScript functions on the live event stream or DBT models on at-rest data, then send the results to your entire stack.

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Data Governance API

pull rich metadata on your event stream and integrate with your existing alerting system and CI/CD pipeline, then push schema enforcement back into system—all via API.

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Rich Grafana Dashboards

Get a real-time view of events, see performance under load and connect with your notifications and alerting systems.

Get help from our Segment migration team!
We’ve helped 100s of companies migrate from Segment to RudderStack.

Talk to a team member

RudderStack vs. Segment Comparison


PRICING
Flexible, volume-based pricing
MTU-based pricing

CORE FEATURES
Event Replay functionality
Open-source offering
Dedicated VPC hosting
Ad-blocker resilient
Real-time event and custom transformations
Data governance and schema enforcement	API based	UI based
Data ownership	Doesn’t store your data	Keeps a copy of your data
Warehouse sync time	30 mins, configurable to run even faster	Upto 6-12 hours

SDKS, SOURCES AND SUPPORTED DESTINATIONS
Web / mobile / server-side event tracking
Cloud sources
Destination support for warehouses (Snowflake, Redshift, Big Query, Microsoft, etc.)
High-performance JavaScript SDK
Unity SDK for event tracking in games
Apache Kafka destination
Destinations	Over 100 popular destination platforms, new destinations released every 2 weeks	More than 200 destinations

Audiences & Identity Resolution
Real-time monitoring via Grafana dashboards
Implementation services
Slack Community

Use Cases
Automatically build a customer data lake	Enables CDP functionality on your data warehouse/data lake	Runs CDP in a silo
Build a single view of the customer in the warehouse	Every data point and the identity graph live in your warehouse	Customer profiles live in a black box
Run the data stack in your own VPC for high-security	Kubernetes-native VPC deployment option	No VPC deployment
Enable real-time personalization	Leverage RudderStack Event Stream and your own stack (Redis, etc.)	Forced to buy Personas product
Manage identity resolution	Identity graph lives on your warehouse	Lives behind Segment’s walls
Feed data science real-time from every source	Robust support for data science infrastructure	Primarily built for marketing departments

PRICING

Flexible, volume-based pricing

CORE FEATURES

Event Replay functionality

Open-source offering

Dedicated VPC hosting

Ad-blocker resilient

Real-time event and custom transformations

Data governance and schema enforcementAPI based

Data ownershipDoesn’t store your data

Warehouse sync time30 mins, configurable to run even faster

SDKS, SOURCES AND SUPPORTED DESTINATIONS

Web / mobile / server-side event tracking

Cloud sources

Destination support for warehouses (Snowflake, Redshift, Big Query, Microsoft, etc.)

High-performance JavaScript SDK

Unity SDK for event tracking in games

Apache Kafka destination

DestinationsOver 100 popular destination platforms, new destinations released every 2 weeks

Audiences & Identity Resolution

Real-time monitoring via Grafana dashboards

Implementation services

Slack Community

Use Cases

Automatically build a customer data lakeEnables CDP functionality on your data warehouse/data lake

Build a single view of the customer in the warehouseEvery data point and the identity graph live in your warehouse

Run the data stack in your own VPC for high-security Kubernetes-native VPC deployment option

Enable real-time personalizationLeverage RudderStack Event Stream and your own stack (Redis, etc.)

Manage identity resolutionIdentity graph lives on your warehouse

Feed data science real-time from every sourceRobust support for data science infrastructure

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PRICING

MTU-based pricing

CORE FEATURES

Event Replay functionality

Ad-blocker resilient

Data governance and schema enforcementUI based

Data ownershipKeeps a copy of your data

Warehouse sync timeUpto 6-12 hours

SDKS, SOURCES AND SUPPORTED DESTINATIONS

Web / mobile / server-side event tracking

Cloud sources

Destination support for warehouses (Snowflake, Redshift, Big Query, Microsoft, etc.)

DestinationsMore than 200 destinations

Audiences & Identity Resolution

Use Cases

Automatically build a customer data lakeRuns CDP in a silo

Build a single view of the customer in the warehouseCustomer profiles live in a black box

Run the data stack in your own VPC for high-security No VPC deployment

Enable real-time personalizationForced to buy Personas product

Manage identity resolutionLives behind Segment’s walls

Feed data science real-time from every sourcePrimarily built for marketing departments

Explore RudderStack Today

Our Free plan includes 500,000 events per month so you can explore and test the product. Install an SDK, connect a destination, and see data start to flow.

Get started today

Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.